swaay.io — Early access

Your brand moves fast.
Your packaging should too.

Beverage brands today are built at speed. But the infrastructure behind production and packaging hasn't kept up. Swaay is changing that — building a modern platform for beverage manufacturing, packaging, and printed can innovation.

Contact us See the problem we're solving
The problem

Built for a
different era.

The aluminium can is the dominant and fastest-growing format in beverage. But the infrastructure behind it was built for a different era — one where production runs were measured in hundreds of thousands, lead times stretched across months, and flexibility was someone else's problem.

For modern beverage brands, that model doesn't work. New products need to move in weeks, not quarters. Limited editions can't wait six months. Market launches shouldn't require betting on minimum orders that could sit obsolete in a warehouse.

The market has changed. The infrastructure hasn't. That gap is where Swaay is being built.

Who we're building for

We know this market.
We're building for it.

Brands

You have a great product. You shouldn't need a six-figure production commitment and a three-month wait to get it into a can that looks as good as it tastes. Swaay is being built to give modern brands a better path.

Partners

Contract fillers, distributors, and ecosystem operators sitting at the intersection of demand and production — Swaay is designed to work with the infrastructure that already exists, not around it.

Investors

A large, underserved market. A team with deep commercial experience in the sector. A model built around structural cost advantages. Swaay is in the early stages and is selectively opening conversations.

How it works

A simpler path
to market.

Contact us

Tell us who you are and what you're building. We're opening conversations with selected brands, partners, and investors ahead of our formal launch.

We'll be in touch

Our team will reach out to understand your situation — whether you're a brand ready to produce, a partner looking to collaborate, or an investor following the story.

Build alongside us

The brands, partners, and investors who engage early will shape how Swaay develops. This is an early-stage conversation, not a finished product — and that's the point.

Who we are

Built across
two continents.

A founding team across Ireland and Canada. 500 million cans sold, 1,000+ beverage clients served, three-time FT1000. Deep commercial and operational experience in the exact market Swaay is building for.

Ciarán Gorman
IE

Ciarán Gorman

CEO · Mullingar, Ireland

Co-founded Bevcraft in 2016 and scaled it to seven countries and 500 million cans sold. Three-time FT1000 Fastest Growing Companies in Europe. A decade negotiating short-run volume with the industry's largest canmakers. Now fully committed to Swaay as CEO.

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Mark O'Donnell
IE

Mark O'Donnell

CCO · Dublin, Ireland

Former HubSpot, Pluralsight, LinkedIn, and Oracle. A decade in B2B demand generation, revenue marketing, and go-to-market architecture across enterprise SaaS. Long-term marketing partner to the Bevcraft Group. Now leading Swaay's commercial strategy and market development.

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Sébastien Baril
CA

Sébastien Baril

COO · Trois-Rivières, Canada

Co-founded Solucan, Canada's first digital can printing operation, acquired by Bevcraft in 2023. Deep operational and print production background. Runs Swaay's Americas operations from Trois-Rivières, overseeing cell deployment and host-site relationships across North America.

LinkedIn
Jean-François Gaudreault
CA

Jean-François Gaudreault

CTO · Trois-Rivières, Canada

Co-founded Solucan alongside Sébastien. Deep technical expertise in direct-to-can printing, artwork processing, and production system optimisation. Leads Swaay's technology strategy and prepress operations, ensuring every cell delivers consistent quality at scale.

LinkedIn
Questions

Common questions.

Is there a minimum order quantity for printed cans with Swaay?

No. There is no six-figure minimum order. Short-run digital printing lets you order from 1,000 cans up to 1,000,000 or more per run, so you can test a seasonal, run a limited edition, or scale a core line without writing off pallets of unused inventory.

How is digital can printing different from offset can printing?

Traditional offset can printing needs metal plates and a minimum run measured in hundreds of thousands of units, which makes new designs slow and expensive. Digital can printing removes the plate cost and drops the minimum, turning a multi-month setup into a changeover measured in days.

What is custom printed can printing on demand?

Custom printed cans on demand means printing beverage can designs digitally as they are needed, with no printing plates and no large minimum order. Swaay prints any design in any quantity from 1,000 to over 1,000,000 cans per run, and brands reach the shelf in weeks rather than quarters.

Is Swaay a canmaker, a printer, or a co-packer?

None of these. Swaay is the layer on top. Canmakers supply the substrate, fillers fill and seam, distributors move the product. Swaay adds short-run digital print and orchestrates the network that already exists.

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Get in early

Ready to move
at your speed?

We're in early development and having selective conversations with the brands, partners, and investors we want to build alongside. Leave your details — we'll follow up personally.

No sales cadences. Considered, personal outreach only.